Spear are experts in producing pay per click campaigns that not only add value to our merchants but also compliment their own search activity. Allowing affiliates access to branded terms has always brought about problems for merchants that wish to develop their online strategies, this comes in many forms such as; poor quality websites, brand misrepresentation, brand term cannibalisation, the list is endless.
With the impending Google Trademark changes it is more relevant than ever for merchants to work with partners they know they can trust.
Spear have over 4 years experience working on brand-bidding closed groups for many of the UK's biggest brands. We have earned the trust of these leading brands from being able to work alongside them in the same search space whilst still being able to add value and generate incremental business. Our success in this area is a reflection on our ability to communicate with our clients and help them achieve their online sales objectives.
To see our credentials in this area go to our Clients and Testimonials pages.
Our brand Brand Safeguard service focuses on the following areas:
Reducing the impact from competitors on branded terms
Ensuring our clients brand traffic goes directly to their site and not through a comparison engine first
Quality websites with unique content that reflect the professionalism of our clients brand. We work alongside our clients to ensure we have a relevant brand focused site.
Transparent reinvestment of brand revenue into the generic PPC campaign.
Consistent brand & generic coverage that compliments our clients online activity
Spear's search activity is designed to compliment our merchants' own online activity. We work alongside our merchant partners in the same space effectively and from sites that provide a consistent merchant brand message.
For further information see our testimonials or contact us